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Lugano

Switzerland Ticino

Lugano is the largest city of Italian-speaking Switzerland, on the northern shore of Lake Lugano. A financial centre and a university town, it lives on banking, culture — the LAC arts centre, summer festivals — and the lake: tourism runs the year from spring to the Christmas markets.

Social pages
FollowersGrowthTrend
  • Facebook48.2K+22%
  • Instagram61.4K+30%
  • X15.8K-15%
  • LinkedIn22.3K+10%
  • YouTube9.7K0%

Topics rising on social media that the press hasn't picked up yet, plus this week's reputation risks.

What is the city talked about?

Parking in Centro

the first topic in Communities → Topics, 15.2K mentions — and the fastest-growing this week (Signals, below).

What hurts residents?

Roads & potholes

second in Communities → Topics, 13.8K mentions; in the top three for the third week running.

Where does it hurt?

Molino Nuovo

the most noise and air complaints per 1,000 residents — Communities → Topics.

How do outsiders see us?

4.0 ★

average rating of the city's hotels in Reviews → Hotels, with the change per hotel there.

Is what we do working?

24327.1%

ads published by the city's partners in the last 13 weeks — Media & Promos → Partners.

How do we compare with our neighbours?

18%

share of voice in the German-speaking press — Lucerne has 41%.

Comparison with Locarno, Lucerne, Como, Montreux — next

Rising this week

mentions · change on last week, %
  1. 01Parking in Centro1 840180
  2. 02Roads & potholes1 31064
  3. 03Stadium works noise92096
  4. 04Lake water quality61054
  5. 05Bus line 2 delays54038
  6. 06Christmas market plans1 21031

Reputation risks

reach
  1. 01Viral post: parking fines at the Lido12 400
  2. 02Foreign press: «Lugano too expensive to live in»8 600
  3. 03Review wave: waiting times at the residents' office2 300