Client briefs
The calls behind each section — what was asked, in whose words, with the screens on the table at the time.
Products section
His walk through the deployed mockup, in screen order: thirteen edits, one retraction and one deferral. The vertical switcher goes at his own word, the board loses its hero and its duplicate Filters strip, the product page trades a single Retailer SKU for a Retailer | Type | Value table, and the Multipack Explorer drops its legend, its second colour and its variants-count column — and gains “last avail 30 days ago” in an empty cell.
Why one physical product is many things at once — pack weights, retailer multipacks, and a shelf that changes daily. The compact card's three edits, the detail page module by module, and the Multipack Explorer with its gold/blue rule. Includes the decision to build ONE Market360 rather than a portal per vertical.